AMFI Registered MFD · ARN-130934 · Mutual fund investments are subject to market risks. CA Amit Kumar Jain · +91 93522 44475 Poornima Jain · +91 92525 44475 support@plenitude.co.in

Understand the share market before you invest.

Shares can build wealth over the long term, but prices rise and fall and guesswork is costly. This page explains the basics in plain language. For most investors, equity mutual funds are a simpler, diversified way to own shares, and that is how we can help.

Plain-language basicsRisk explained honestlyEquity mutual funds via ARN-130934No stock tips
Illustration of a young investor learning about diversification on a laptop
Learn firstconcepts before capital
Diversifymany companies, not one
Think in yearsnot days or weeks
No tipsand no promised returns
The basics

Three ideas every investor should know.

FA

Fundamental analysis

Studying a company's business, profits, debt and management to judge its long-term value. It is how long-term investors usually think about shares.

TA

Technical analysis

Reading price charts and trading volumes. Traders use it for short-term decisions; it is riskier and needs time, skill and strict discipline.

RM

Risk and diversification

Any single share can fall sharply. Spreading money across many companies and sectors, as a mutual fund does, reduces the damage one bad stock can do.

Investing or trading?

Know which one you are doing.

Investing means owning good businesses for years and letting them grow. Trading means trying to profit from short-term price moves, and most retail traders lose money doing it. If your goal is long-term wealth, a diversified, disciplined approach usually serves you better.

Long-term investing 1–5 yrs

  • Holding period of years, not weeks
  • Diversification across companies and sectors
  • Easiest route: equity mutual funds and SIPs

Short-term trading Days–weeks

  • High risk; losses can be large and quick
  • Costs and taxes eat into gains
  • Needs time, skill and strict discipline
Share market (illustrative)
Trade with us

Open a trading & demat account with our broking desk.

Share and derivatives broking is offered through Parshvanath Investments, an Authorised Person of Master Capital Services Ltd (Mastertrust), a SEBI-registered stock broker. Your account, money and shares stay with the broker and depositories in your name.

  • Equity & F&O on NSE and BSE, commodities on MCX
  • Execution and account service only: we do not give stock tips, research or buy/sell calls
  • Contract notes and statements come directly from the broker and exchanges

Registration details

Authorised Person
Parshvanath Investments (partnership), 5-C Guru Kripa, Laxmi Colony, Tonk Road, Jaipur 302015
Stock broker
Master Capital Services Ltd (Mastertrust) · SEBI Reg. No. INZ000210539
BSE
AP01095201177059 · Cash & Equity Derivatives
NSE
CM-AP0153037862 · FO-AP0153037862
MCX
MCX/AP/176554

Complaints: first write to us; if unresolved, to the broker's compliance officer, Mr. Sudhir Sharma (sudhir@mastertrust.co.in, 0120-6221157), then to the exchanges or SEBI SCORES (scores.sebi.gov.in). See Disclosures.

Our promise

What you won't get from us

  • No “sure-shot” tips. Markets carry risk and we'll always say so
  • No guaranteed returns. Anyone promising them should be a red flag
  • No pressure. You decide what fits your goals and risk appetite
Risk disclosure. Investments in securities markets are subject to market risks. Returns are not guaranteed and past performance is not indicative of future results. Stock prices can fall as well as rise, and you may lose part or all of your capital. Please invest only after understanding the risks involved.
FAQ

Common questions.

Do I need a Demat account?
Yes, to buy shares directly you need a Demat and trading account with a SEBI-registered stock broker. Equity mutual funds do not need a Demat account.
Is this suitable for beginners?
Many beginners start with equity mutual funds through a SIP, which gives a diversified, professionally managed portfolio from ₹500 a month. We can help you with that as an AMFI-registered mutual fund distributor.
Can you guarantee returns?
No. Equity investments are subject to market risk and returns are never guaranteed. Anyone promising fixed or guaranteed returns from shares is a red flag.
The simpler route

Own hundreds of companies with one SIP.

Equity mutual funds give you a diversified, professionally managed portfolio from ₹500 a month, with no Demat account needed.

Mutual fund investments are subject to market risks, read all scheme related documents carefully.

Illustration of a family standing outside their home
Get started

Start investing in equity the simpler way.

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